Do not underestimate children!
I loved a news story that I read this week on the Daily Telegraph’s website.
Eight months ago, three-year-old Lily Robinson wrote to Sainsbury’s to point out that the company’s tiger bread actually looks more like a giraffe than a tiger. A fantastic response from the company arrived from a customer manager who agreed with Lily and wrote a very child-friendly letter, enclosing a gift token, and signing off “Chris King (age 27 & 1/3)”. Lily’s mother uploaded the letter to Facebook and started a campaign which went viral. Sainsbury’s has now sensibly changed the name of the bread and deserves a lot of praise for this shrewd marketing move.
According to the BBC, Mr King has now left Sainsbury’s to return to university to train as a primary school teacher. Good for him. I think he’ll be a great teacher.
My daughter’s class is looking at persuasive writing at the moment. I wonder if they’ve heard this story.