Giraffe bread (no giraffes were harmed in the writing of this post)

Do not underestimate children!

I loved a news story that I read this week on the Daily Telegraph’s website.

Eight months ago, three-year-old Lily Robinson wrote to Sainsbury’s to point out that the company’s tiger bread actually looks more like a giraffe than a tiger. A fantastic response from the company arrived from a customer manager who agreed with Lily and wrote a very child-friendly letter, enclosing a gift token, and signing off “Chris King (age 27 & 1/3)”. Lily’s mother uploaded the letter to Facebook and started a campaign which went viral. Sainsbury’s has now sensibly changed the name of the bread and deserves a lot of praise for this shrewd marketing move.

According to the BBC, Mr King has now left Sainsbury’s to return to university to train as a primary school teacher. Good for him. I think he’ll be a great teacher.

My daughter’s class is looking at persuasive writing at the moment. I wonder if they’ve heard this story.


About r2ruth

I haven’t written a diary since I was 9 or 10 and a babysitter told me off for writing it after she had turned the lights off. I have blue eyes. I have a 100-year-old grandmother. I enjoy embroidery and reading in my spare time, if spare time exists. I am the descendant of a Persian princess from the 16th Century who married one of my ancestors who was an English adventurer. Spring is my favourite time of year but autumn inspires me because of the rich palette of colours which appear on the trees. I have two children, one of each flavour, and a Peter Pan of a husband who is like a third child sometimes. I’m a ‘glass is half full’ kind of person. My favourite colour is blue: the colour of the background in Microsoft Word. I enjoy a good joke, was brought up on puns and like to see the lighter side of life. I am a freelance proofreader.
This entry was posted in bread, children, marketing, Uncategorized and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s